Knowing that Agribusinesses have hundreds of farmers they work with and they are the corner stone of their business, the current system doesn’t accommodate their needs as it provides only a single farmer uploader, and adding farmers one by one was a hassle. Thus, users were leaving Avenews and continue using their old fashion way of managing their business.
We (the product team) conducted a brainstorming session about what could solve the above-mentioned problem in a very short time. We reached a consensus on developing a bulk import feature. The next step was to research how bulk import works. We researched several platforms on how they do it UX wise and read some articles to understand the technical complexity of this feature.
Research key findings:-
Scoping and defining MVP:-
Since we had only 2 weeks to ship a solution for the above-mentioned user problem, we decided to build an MVP that consists of the following:-
The team managed to ship this feature on time.
11,000+ Farmers entries added to our database.
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Read case studyTaam Hateva Market is an online marketplace for agricultural produce. It aims to empower local farmers by allowing them to sell their fresh produce from their farms and deliver them to the buyer’s doorstep.
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