Local farmers are worried about the decrease in their revenues due to the COVID-19 outbreak.
Due to time constraints and limited resources we didn’t interview farmers and consumers. In order to communicate to the team who the main users are and what they need, we created 2 provisional personas which are based on Facebook groups researches on local farmers and consumers, in addition to literature reviews of online researches about marketplace platforms. Additionally, I conducted a competitive analysis to study how marketplace platforms are structured, I was able to identify areas that we could learn from, as well as areas that we could improve on in our platform.
While these researches generated many insights, it was revealed that there were some commonalties. After discussing estimates with the development team we decided that the following identified key features will end up being the priority to tackle in this MVP (for the consumer platform):
1. Sign up/log in
2. Profile settings
3. Home page that put emphasis on the value proposition
4. Adding products to the cart
5. Order checkout
6. Agricultural produce categories and search
7. Payment methods
8. Orders history
9. Order status tracking
10. Farmer's page
Each one of the features was given acceptance criteria by the product manager.
Taam Hateva Market is a responsive web app which help local farmers sell their produce directly to the consumer without the involvment of middlemen, and it enables the consumers to buy fresh produce and support local farmers at the same time. This case study tackles only the consumer part of the solution.
15,000+ visitors in less than 2 weeks
800+ orders in less than 2 weeks
50,000 ILS total sales less than 2 weeks
140+ farmer users
Reading helps us to develop our minds and allows us to be more creative. Many people find it very hard to develop a reading habit because of several factors such as time limitation, lack of motivation, and discipline issues. Eloquence is an app that helps people to beat all these obstacles and build a reading habit.
Read case studyAvenews provides a platform for managing the SME agribusiness owners' entire trade operations in one place including farmers details, invoices, purchase orders, and payments. SME Agribusiness owners are the main users of Avenews. SMEs usually have hundreds of farmers to manage, therefore a single entry upload feature didn't fully fulfill users' needs.
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